We introduced this blend in 1998 for those who prefer a milder cup. A shade lighter than most of our offerings—more toasty than roasty—it was the result of playing with roast and taste profile together for a flavor that appealed to a wider range of palates. Perfect if you want to wake up to a less intense coffee but still want a lot of character, it's light and lively with a soft sweetness. Enjoy the robust, boost of flavor in every cup with our ground coffee, perfect for kick-starting your day. Nestlé uses Starbucks trademarks under license.Starbucks Breakfast Blend, Medium Roast Ground Coffee, 100% Arabica, 12 oz