OGX Nourishing + Coconut Milk Shampoo, 13 fl. oz, hydrates and restores hair. This shampoo offers immediate softness after the first use, coming from the #1 Hair Repair Brand. The improved formula protects hair from losing lipids and proteins, which can cause frizz and breakage. Featuring LipiPro Shield Technology, it provides double the protection for healthy hair. The coconut milk formula softens strands, making hair smooth and healthy, while the scent of creamy coconut, white peach, and shea butter leaves hair smelling wonderful. To use, apply to wet hair, massage into a lather, rinse, and follow with an OGX conditioner. The shampoo contains no sulfated surfactants, parabens, phthalates, microplastics, or dyes.