Straightening Cream Curl/Frizz Control 5 fl oz (150 ml) Heat seeker. Thermo-protect technology. Hot straight. Enhances straightening without heat styling damage. Identity Crisis: Frequent styling with heat tools like flat irons and blow dryers can make hair feel burnt out. Behavior Change: Studio Heat Seeker Straightening Cream is heat activated to help protect hair from dryness & damage caused by heat styling tools. Heat seeker uses smoothing silicones and Thermo-protect technology to keep your style under control while helping to improve straightening. What s more-Heat Seeker locks out humidity to help combat frizz. Stylist Prescription: Heat seeker works wonders whenever you blow dry no just when things heat up with your flat iron. Made in U.S.A. Beat the heat! Apply heat seeker generously to damp hair. Blow dry or let air dry. Fine tune your style with heat styling tool of choice. 5 fl oz (150 ml) New York NY 10017