When GUERRILLA MARKETING was first published in 1983 Jay Levinson was considered a pioneer with his unique take no prisoners approach to marketing oriented to owners of small & medium-sized companies. Almost 20 years & 1 000 000 copies later GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today s marketers this completely revised & expanded edition (Spanish version) identifies the following: The fastest-growing markets for the 21st century with suggestions on how to reach them. Special strategies for forming strategic marketing alliances with other businesses. The latest tactics for independent contractors & those who do business on the telephone. Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow. Management lessons for the entrepreneur in the 21st century.