Active ingredient: This product contains nicotine polacrilex, a stop smoking aid, which compares to the active ingredient in Nicorette Gum Smoking Cessation: Nicotine gum is used as part of a Nicotine Replacement Therapy (NRT) designed to wean your body off cigarettes; it helps regulate, control and gradually reduce your body’s nicotine cravings Quit Smoking: Smoking has two addictive components, a physical and a mental need for the nicotine in tobacco; nicotine gum addresses the physical need to smoke by reducing withdrawal symptoms, including nicotine cravings Helps Control Nicotine Cravings: Each piece of this fruit flavored nicotine gum is coated for bursting flavor; control your cravings with sugar and gluten free, fruit-flavored nicotine gum Effective: This gum is for those who smoke their first cigarette within 30 minutes of waking up; if you smoke your first cigarette more than 30 minutes after waking up, use Equate Nicotine Polacrilex Coated Gum, 2 mg