Make their smiles as bright as their futures with Crest Advanced Kid s Fluoride Toothpaste the #1 dentist-recommended toothpaste for kids. Crest Chameleon Toothpaste changes color from blue to pink after 2 minutes helping them brush up to 2X longer. Crest helps protect kids teeth as they transition from toddler to adolescence by helping them establish an oral care routine at an early age. Crest toothpaste contains fluoride to promote healthier teeth and fight cavities while making brushing fun with its yummy bubble gum flavor.