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The Global Environment of Business: New Paradigms for International Management (Paperback)

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Product info

Product Name
The Global Environment of Business: New Paradigms for International Management (Paperback)
Product Description

This text provides upper-level undergraduate students with an international managerial perspective that concisely integrates both market (i.e. industry structure) and nonmarket (i.e. political forces) analysis. Conklin teaches students how to understand the impact of environmental forces on the firm′s profitability how to prioritize both risks and opportunities how to analyze the relationships among them and how to recommend firm responses to them to maximize MNE profitability.

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Oldest Price
$185.17
Highest Price
$208.79
Lowest Price
$16.19
Last updated
March 29, 2025

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