Focusing on the wildly successful Twilight series this collection of scholarly essays examines the phenomenon from diverse theoretical and methodological perspectives. Particular attention is paid to cultural social and economic aspects of the series and to the recurrent messages about youth gender roles romance and sexuality. Essays discuss race and religion and provide audience analyses of young adult adult anti- and international fans. Other chapters are political-economic examinations into celebrity tourism and publishing. With new research by established and rising scholars this volume is a significant contribution to the growing field of youth studies and complements existing feminist cultural analyses of media texts.