Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that dolls are for girls was shattered by a toy line called G.I. Joe. Most people mistakenly think breakthrough ideas are a matter of divine inspiration and luck. This book reveals a step-by-step methodology individuals and organizations can use to develop create and nurture the kinds of new products and services that capture the public s imagination. Loaded with examples--and packed with straightforward explanations of the processes that can lead to breakout hits--this book shows readers how to create an idea methodology encourage free-thinking keep good ideas and bring revolutionary revenue-generating new concepts to market.