Aveeno Baby Eczema Therapy Moisturizing Cream helps relieve dry itchy irritated skin due to eczema. Developed with leading dermatologists this hypoallergenic baby eczema cream uses the soothing power of natural colloidal oatmeal to help strengthen the skin s moisture barrier for prevention and protection against dryness. Formulated specially for babies this non-greasy baby cream is clinically proven to relieve itchy irritated skin due to eczema and intensely moisturizes skin to prevent the recurrence of extra dry skin from eczema. The unique formula made with Natural Colloidal Oatmeal skin protectant and vitamin B5 is pH-balanced and free from steroids fragrances parabens phthalates and phenoxyethanol. Aveeno is recommended by pediatricians and dermatologists and this baby eczema cream is accepted by the National Eczema Association.