The brave may not live forever-but the cautious do not live at all! -Sir Richard Branson Richard Branson is an iconic entrepreneur and the founder of Virgin Airways Virgin Records and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky brilliant and audacious deals. Combining invaluable advice with remarkable and candid stories of Virgin s greatest achievements as well as some of its setbacks this is a dynamic inspirational and truly original guide. Whether you are an executive an entrepreneur or are just starting out Branson strips business down to show how you can succeed and make a difference.