Today s biggest trends --the mobile web social media real-time-- are forcing us to rewire the way we think act and run our businesses. They have produced a global culture shrinking the world one tweet at a time. These new tools have created an ever expanding Egosystem in which we all believe our lives deserve 24-hour broadcasts. Now everyday people are looking to understand what is going on as a result of the social and mobile web. Educators are looking to connect with their students and business leaders are seeking to steer the company toward a new generation of customers. Are we in the age of enlightenment or are we lost in translation? Solis s The End of Business As Usual explores each layer of this complex world from the government to the everyday consumer defining this social and business upheaval --