Corinna M. Lindow substantiates develops and tests a strategic fit perspective on family firm performance in order to contribute to explaining previous inconclusive findings. In particular she aims at investigating whether strategic fit determines family firm performance and what role family influence plays. Based on a sample of German family firms the author indicates that against expectations family firms performance is not driven by strategic fit but through the effective use of family-specific factors such as family business governance and family culture. Further the results suggest that family influence has important implications for strategy organizational structure and the achievement of strategic fit.