The PUR PLUS Water Pitcher & Dispenser Replacement Filter reduces 3x more chemical & physical substances compared to Brita s leading pitcher filter* through its powerful 3-in-1 genuine PUR filtration technology. This easy-to-change replacement water filter is WQA certified to reduce lead. It has also been rigorously tested and certified by NSF to reduce microplastics chlorine mercury copper zinc and other chemical & physical substances*** that can cause bad taste and odor in your drinking water. Did you also know that the PUR PLUS pitcher and dispenser replacement filter can help save you up to $75 per month compared to bottled water.** To continuously enjoy cleaner better tasting drinking water remember to change your PUR PLUS Water Pitcher & Dispenser Replacement Filter (PPF951K(TM)) every 2 months or after 40 gallons of use. Be cautious of off-brand water filters. They are not tested nor certified to filter the same as Genuine PUR PLUS Water Pitcher & Dispenser Replacement Filters in PUR and Beautiful by PUR systems. Genuine PUR PLUS water filters are the only water filters certified to reduce chemical & physical substances when used with your PUR PLUS or Beautiful by PUR pitcher or dispenser system. At PUR we believe that everyone deserves cleaner better-tasting drinking water. That s why we ve been developing innovative superior water filtration technologies for over 35 years. Disclaimers: *Versus best-selling Brita® pitcher filter OB03. Brita® is a trademark of Brita LP. **Based on comparing a year s worth of bottled water (16.9 oz) to a 6 PUR pitcher filters. Based on Nielsen US Scantrak sales. ***Like other leading brands PUR does not filter microbes. As of 2/1/24 Brita® and ZeroWater® were not certified to filter microbes. Brita® is a trademark of Brita LP. ZeroWater® is a trademark of Zero Technologies LLC.