Keep your (comfort) options open. Designed to maximize your comfort choices, the Allswell Reversible Memory Foam Pillow allows you to flip from comfy plush down-alternative to supportive memory foam with cool-touch comfort. Choose the cool side of your pillow for premium memory foam that adapts to your unique shape, topped with a mesh, cool-touch cover which helps maintain an optimal temperature when you sleep. Flip to the plush side for cloud-like comfort, featuring cozy & comfy down-alternative fiber fill for cushioned support. No matter which side you sleep on, rest easy knowing the cover is antimicrobial treated, helping to keep your pillow fresher, longer. Simply remove the cover and machine wash it and dry it for easy care. Comfortable sleep, no matter which way you flip it.