New Ivory moisturizing body wash gently protects delicate skin from dryness. Our new formula is designed for sensitive skin with the #1 dermatologist recommended moisturizer and free of dyes parabens and phthalates. At Ivory we believe in using pure & purposeful ingredients to make products you will love and trust. Over 140 years ago we created a soap that was 99.44% pure and we haven t lost touch with where we came from.