Express yourself in full color. Our luxurious permanent hair color and conditioning system is formulated to provide long-lasting color and shine with moisture-rich conditioning for relaxed or natural hair. With an anti-fade formula containing natural protein and jojoba textures and tones were specially designed for women of color to complement all hair textures and skin tones for rich color and vibrant shine that lasts. Choose from a wide shade palette including red brunette and blonde shades. Permanent moisture-rich hair color. 14 inter-mixable shades. 100% gray coverage.