Peugeot watches have been redefining fashion since 1957. At its inception Peugeot was a manufacturer of luxury handcrafted gold timepieces. After a successful twenty five year run in the luxury category rising gold prices and market changes dictated a new direction. Peugeot quietly reinvented itself into a well-designed high-quality watch line at affordable prices. This strategy led to the formation of a new marketplace which later became known as fashion watches. The ability to translate high fashion trends into a watch line that appeals to customers with an eye on style and price has led to Peugeot s recognition as a proven successful American brand found in better department stores nationwide.