Written by a leading authority in the fields of marketing and design here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What s more dozens of case studies real-life examples and leadership profiles illustrate essential theories from design management and marketing. An indispensable reference for every design and marketing professional.- Copublished with the prestigious Design Management Institute in Boston - Features case studies from leaders in design and marketing management Allworth Press an imprint of Skyhorse Publishing publishes a broad range of books on the visual and performing arts with emphasis on the business of art. Our titles cover subjects such as graphic design theater branding fine art photography interior design writing acting film how to start careers business and legal forms business practices and more. While we don t aspire to publish a New York Times bestseller or a national bestseller we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.