Pure. No color added. Moisturizing therapy for sunburn dry irritated skin. Contains no alcohol. 100% Gel (Plus stabilizers and preservatives to insure potency and efficacy). Advanced research proudly presents 100% Pure Aloe Vera Gel. Fragrance free. Cooling soothing gel from nature s miracle plant of the ages. Made from fresh aloe vera leaves. Forms a protective barrier which helps retain moisture and promotes healing. Non-oily moisturizer provides effective relief from sunburn minor burns skin irritations insect bits chafing itching dry skin. Quickly absorbed. Will not stain. No animal testing. At Fruit of the Earth we pride ourselves in being 100% American owned and operated. Made in U.S.A.