Juicy Couture is a lovely floral fruity fragrance designed by Harry Fremont for the eponymous brand. It was launched in 2006 and became an instant hit with both the American audience and the critics who awarded it with the industry s top honor?The FiFi Fragrance of the Year 2006. Europe followed suit very quickly. The top notes reveal the pleasant freshness of watermelon mandarin pink passion fruit green leaves water hyacinth and marigold flowers.