Amazingly Natural Toothpaste No Glycerin No Fluoride From the Earth No Artificial Coloring No Foaming Agents You may ask why the name Earthpaste? It s a simple answer really. All the ingredients in Earthpaste are from the earth. Earthpaste won t be what you are used to because it is completely natural with very few ingredients. We don t add titanium dioxide to make it white nor do we add any foaming agents. Earthpaste is natural in color - it s how toothpaste should be. We keep it real. As a company we have looked for a great toothpaste for us and our kids but have never found it - so we made our own. We use Real Salt? and hydrated Redmond Clay? and have added Xylitol and essential oils. That s it. Nothing more. We hope you enjoy Earthpaste as much as we do! Directions Wet brush before applying. For best flow stand tube upright. Free Of Glycerin fluoride artificial coloring foaming agents. Disclaimer These statements have not been evaluated by the FDA. These products are not intended to diagnose treat cure or prevent any disease.