Serious hydration for seriously damaged hair Joico K-Pak Intense Hydrator is a powerful 3-minute solution to even desert-level dryness. Banish frizz and brittle ends with this easy-to-use hair treatment.After washing hair thoroughly massage Intense Hydrator through damp hair and allow several minutes for the shea butter and other quality ingredients to penetrate each strand. Rinse out and enjoy refreshing softness and heavenly manageability.