Same formula you love new packaging! No mess non-drip formula for easy to use at-home color application. ColorSilk Beautiful Color™ is the #1 hair color in the USA*. The ammonia-free hair color delivers 100% gray coverage and salon-quality color and shine. Achieve rich long lasting hair color at home! Hair is left silky shiny healthy and in better condition than before you colored it after each box. Revlon’s 3D Color Gel Technology™ delivers natural looking multi-tonal color from root to tip providing definition and boosting your hair’s dimension. *Revlon Consumer Products Corporation’s calculation based in part on data reported by Circana LLC through its OmniMarket Service of Total US Multi-Outlet for Women’s Hair Coloring Category for the 52-week period ending 3-24-2024 using Revlon’s custom definitions. +Formulated without adding Ammonia