SmartyKat Super Scratcher+ uses our patented process to infuse highly concentrated catnip between each layer of cardboard. Creating a reversible scratch pad that releases a potent catnip scent whenever your cat scratches. For a longer-lasting scratcher that attracts and rewards your cat when they scratch their scratcher. The instinct to scratch is hard-wired into cats. Corrugated cardboard mimics the texture of tree bark one of the most common surfaces felines love digging their claws into in nature. Making Super Scratcher+ a great choice to redirect your cat s scratching from furniture to their own lounge and scratch spot.