Pureology Hydrate Shampoo is essential for color-treated hair. Does not strip color. This advanced formula is free of any nasty carcinogenic color stripping Sulfates. This high lather quick rinse exceptionally mild luxury formula preserves and protects hair while it wraps you in an indulgent aromatherapy fragrance experience. 100% vegan. Sulfate-free creamy shampoo that deeply hydrates normal to thick dry color-treated hair.