Compare to Nicorette Gum active ingredient. Double your chance to successfully quit smoking with Equate Coated Nicotine Gum, 2 mg, Fruit Flavor (when used as directed with a support program. Many people require several quit attempts to stop smoking). This coated gum, in pleasant fruit flavor, is a sugar-free stop smoking aid for those who smoke their first cigarette more than 30 minutes after waking up. This product is part of a Nicotine Replacement Therapy, which is designed to wean your body off cigarettes. It helps to regulate, control and gradually reduce your body's nicotine cravings to help you on your journey to quit smoking. Smoking has two addictive components, a physical and a mental need for the nicotine in tobacco. This nicotine gum addresses the physical need to smoke by reducing withdrawal symptoms, including nicotine cravings. Coated for bursting flavor. Sugar free. Gluten free. American Cancer Society (ACS) supports nicotine replacement therapy to help people on their journey towards a smoke-free lifestyle.