Velvety lightweight creamy and buildable this Lip & Cheek Color delivers an instant natural-looking flush and is buildable on lips and cheeks to an intense glow. Delivers a convenient pop of color or a glamorous flush in a diffused soft-matte finish. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced we set out to spoil you with options while setting the gold standard of achievability. So go ahead get your feet wet with us again and go wild with your imagination!