Aveda Hair Be Curly Shampoo is the ideal shampoo for curly hair. The first step in a four-phase system designed to create perfect curls its unique blend of ingredients adds some spring to your tresses. Tell your curls that no matter the weather there will be no more hiding behind a curtain of frizz. Aloe and wheat protein soothe and nourish each strand. This blend expands when hair is wet to let in moisture and nutrients. As hair dries the ingredients contract sealing in the moisture and perfecting the natural curl of your hair whether it falls in ringlets waves or anything in between. The curl-inducing properties of this shampoo are further enhanced when you use it as part of the intended four-step Be Curly set. Together with conditioner and two styling products this formula taps into your hair s propensity for bounce. Infused with Aveda s signature citrus aroma of bergamot orange lemon and assorted florals this shampoo makes your hair smell as wonderful as it looks.