Nicorette Nicotine Gum in 4mg Original is a stop smoking gum to help with quitting smoking. It offers nicotine withdrawal craving relief associated with smoking cessation. 7 out of 10 users say Nicorette Nicotine Gum tastes better than Store Brand.* Nicorette Nicotine Gum is a stop smoking aid that is specially formulated with nicotine to help reduce withdrawal symptoms and can help you quit your smoking habit. Nicotine gum is a smoking cessation aid, a nicotine replacement therapy that is effective in providing relief to nicotine cravings without needing a prescription. Nicorette nicotine stop smoking gum is the ideal quit smoking aid for smokers who: Want a portable method of nicotine replacement therapy, want to control their nicotine intake as they quit smoking, enjoy the option to use an extra piece of nicotine gum within the hour for strong or frequent nicotine cravings, and prefer chewing to relieve cravings. *Overall taste preference between coated gum flavors based on initial taste (1 minute of use)