This is plant based, low detergent, naturally pH balanced, extra gentle and leaves incredible shine and manageability. The secret is nature's own natural soap-free cleanser, wildcrafted shikakai. This special "Shikakai Extract" is the primary sudsing agent and provides rich gentle cleansing so we can use less detergent and offer these gentler shampoos. A blend of aloe vera and panthenol provides extra moisturizing and conditioning. Directions For best results, apply a small amount to damp hair, lather, rinse and repeat. Use Shikai Color Reflect conditioners to mximize effects. Color Reflect is based on natural extracts, therefore there may be some variation in the color of the shampoo. THis is normal and will not affect performance. : Product Features Cruelty free Natural Organic ingredients : Ingredients Water, Aloe Vera Gel(Aloe Barbadensis), Black Malva Extract(Malva Rotundafolia), Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamide Mea, Glycerin, Panthenol, Jojoba seed Oil(Simmondsia Chinensis), Amodimethicone, Glycol Distearate, Sunflower(Helianthus Annus)Extract, Salt, Citric Acid, Diazolidinyl Urea, Octyl Methoxycinnamate, Natural Fragrance *Certified Organic : Not Kosher Water, Aloe Vera Gel(Aloe Barbadensis)*, Black Malva Extract(Malva Rotundafolia), Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamide Mea, Glycerin, Panthenol, Jojoba seed Oil(Simmondsia Chinensis)*, Amodimethicone, Glycol Distearate, Sunflower(Helianthus Annus)Extract, Salt, Citric Acid, Diazolidinyl Urea, Octyl Methoxycinnamate, Natural Fragrance *Certified Organic For best results, apply a small amount to damp hair, lather, rinse and repeat. Use Shikai Color Reflect conditioners to mximize effects. Color Reflect is based on natural extracts, therefore there may be some variation in the color of the shampoo. THis is normal and will not affect performance. Cleans gently and leaves a brilliant shine. Extends the life of color treatments with natural sunflower extract (Heliogenol), UV filters, and optimized pH. Moisturizes and nourishes hair with glycerin and panthenol (provitamin B5). No animal ingredients or testing.