Refresh your current look or try a new one with this Redken Shades EQ Color Gloss. It is a unique demi-permanent product that fades over the course of a few weeks so you aren t permanently committed. Specially formulated to leave locks feeling soft and smooth this hair color gloss also provides healthy shiny results with deep conditioning. The bold hue is called 03R Roxy Red and complements a wide range of styles and skin tones. This Redken gloss for women is part of a delightful line that includes a variety of shades (each listed individually).