L Oreal Paris Feria Permanent Hair Color 9P Ice Blonde Take dark hair to the next level with Feria Midnight Bolds. Get high-impact bold color in one step without bleach. Midnight bold hair color with 4X highlights delivers intensified brilliant results. Inspired by fashion Fria offers a twist on the traditional and gives edgy hair color. prismatic color spectrum is custom-blended by L Oreal master colorists for bold head-turning shades no appointment is necessary. The power shimmer conditioner seals and smooths. Won t wreck or ravage hair. Packaging may vary what you receive may not be what is reflected on site. EVER TRIED AMERICA S #1 PURPLE SHAMPOO*? L Oreal Paris EverPure Purple toning regimen with Hibiscus and Purple Dye corrects brassy yellow to orange tones while leaving your hair moisturized and brighter. 100% Sulfate Free shampoo and conditioner Paraben Free No Harsh Salts No Harsh Surfactants Vegan Formula**. Validated by Colorists. Use 2-3 times a week instead of your regular shampoo and conditioner. *L’Oreal USA calculation based on Hair Care & Styling Database for the items identified as Purple Shampoo in the Shampoo category for 52 weeks ending 06/10/2023 time period Total US x AOC. Copyright ? 2023 Nielsen Consumer LLC **No animal derived ingredients or by-products**No animal derived ingredients or by-products. Packaging may vary what you receive may not be what is reflected on site.