To help prevent the damage done by daily wear and tear Dove Daily Moisture Shampoo progressively nourishes hair leaving it feeling healthier in the long run when used as a system with Dove Daily Moisture Conditioner. After the very first wash this moisturizing shampoo helps to nourish and protect your hair from daily aggressions giving you silky soft hair that s up to 5x smoother when using system vs. non-conditioning shampoo. This Dove shampoo contains a unique formulation with Pro-Moisture Complex that smoothens and progressively nourishes hair deep inside. Even though you ll notice you re looking smoother after the first wash Dove Daily Moisture Shampoo continues to nourish hair after each application helping to make your hair feel healthier wash after wash. Its nourishing formula helps to form a shield around the hair fiber to protect it from daily damage maintaining your hair s natural balance without weighing it down.