Our unique MineralClear technology filters water over natural minerals for a crisp refreshing taste. The premium carbon filter is certified to remove over 70 contaminants including 99% of Lead 92% of pesticides 96% of Mercury. Yet it still leaves behind beneficial fluoride. Enjoy healthy clean great-tasting water straight from your faucet. MAXION filter technology is PUR’s unique formulation approach for blending carbon and ion exchange materials for maximum contaminant reduction. Clean drinking water is the foundation for good health. PUR faucet water filters with MAXION technology turn your ordinary tap water into clean fresh-tasting drinking water.