9780205272068. Pre-owned: Good condition. Hard cover. Language: English. Pages: 679. Sewn binding. Cloth over boards. 679 p. Contains: Illustrations. Aims-based rhetoric/reader/handbook characterized by its accessibility and based on the authors classroom teaching. Emphasizes invention including a unique technique based on Burke. Includes 31 professional and 21 student essays (from authors classes) 3 poems and 4 short stories. Differentiates between argument and persuasion - unique. Unique chapters on style at the word and sentence level.